Static-first performance creative

More winning ad angles, without the guesswork.

Static ad concepts for DTC brands that need more testable angles. We research your market and competitors, then deliver a focused 24h batch for Meta and TikTok.

Book a Creative Audit → See Static Examples
Built for:DTC · ecommerce · supplements · skincare · fitness · info-products
FORGEFORM Daily Training Multi product ad concept
BRUME Focus Benefit functional coffee ad concept
BRIGHTBITE organic Instagram Story whitening strips ad concept
FRESHFOLD organic Instagram Story laundry sheets ad concept
Static-first creative system
Built for Meta & TikTok
Angle research included
24h concept turnaround
Built for testing, not just design
Why Apex

Most brands do not need more pretty ads. They need more testable angles.

Apex is built around one job: turn market signals into static ad concepts your team can actually test.

We turn proven category patterns into sharper hooks, offers, proof points, and layouts for your product.

You launch faster, learn faster, and only scale the angles that show real buyer intent.

1
Research the market & competitors
2
Test static angles in-feed
3
Identify the winning angle
4
Scale into video & UGC
What you get

Everything your media buyer needs to test.

Competitor ad researchWhat is working in your category, right now.
Creative angle mapThe specific angles worth testing for your offer.
Static ad conceptsDesigned to convert, not just to look good.
Every key format1:1, 4:5, and 9:16 for feed, stories, and Reels.
Hook & copy variationsMultiple headlines per concept to test the message.
Testing-ready exportsOrganized files ready to drop into Ads Manager.
Sample delivery

Know exactly what lands in your 24h concept batch.

Instead of receiving loose visuals with no strategy, you get a clean testing package: concepts, copy, angle context, and organized exports your media buyer can launch from.

Competitor-informed Launch-ready files No recycled templates No fake ROAS screenshots
Apex delivery folder
01
Static ad conceptsFinished creatives for feed, stories, and Reels placements.
PNG/JPG
02
Hook and copy variationsHeadline and body-copy options matched to each angle.
DOC
03
Angle mapWhat each concept is testing and why it exists.
PDF
04
Format exports1:1, 4:5, and 9:16 files organized by concept.
READY
05
Launch notesSuggested first tests, variations, and iteration direction.
NOTES
What happens next

From inquiry to first concepts in 24 hours.

1

Creative audit

You submit the form. We review your offer, your category, and the ads already running against you, then reply with the first angles worth testing.

2

Sprint kickoff

We agree on scope and start the sprint. You send your product details, brand assets, and any existing reviews. We handle research and concepting.

3

Concepts delivered

You receive testing-ready static concepts in every key format with hook variations, ready to launch and iterate from there.

How we work

A system, not a guess.

STEP 01

Research

We study your market, competitors, offers, reviews, and long-running ads to find the angles worth testing.

STEP 02

Test

We turn those angles into static concepts across pain points, proof, offers, comparisons, and product benefits.

STEP 03

Scale

When a winner appears, we refresh and remix it into new variations before creative fatigue sets in.

What we design

Ad concepts built to test.

Sample concept case studies based on active competitor patterns: pain points, offers, proof, routine, product benefits, and niche-specific hooks.

FORGEFORM Daily Training Multi product ad case study
Foundation Angle
Fitness / Daily training multi
Tests: daily base, energy, immunity, and performance support
QUIETKEY sample concept Instagram Story travel safety ad case study
Story Q&A Angle
Travel / Safety accessory
Tests: solo travel, Airbnb safety, and peace-of-mind routines
BRIGHTBITE sample concept Instagram Story whitening strips ad case study
Story Q&A Proof
Dental / Whitening strips
Tests: coffee-stain problem, bathroom routine, and smile confidence
FRESHFOLD sample concept Instagram Story laundry sheets ad case study
Story Q&A Problem/Solution
Home / Laundry sheets
Tests: small-space storage, no-mess laundry, and everyday convenience
BRUME morning focus coffee ad case study
Focus Benefit Angle
Beverage / Functional coffee
Tests: smooth energy, mental clarity, and no-jitters positioning
PAWLY pet wellness chews ad case study
Daily Wellness Angle
Pet / Joint and coat chews
Tests: simple daily routine, mobility, and coat support
VANTAWEAR SculptFlex activewear ad case study
Product Benefit Angle
Fashion / Activewear set
Tests: sculpting support, comfort, and squat-proof confidence
MIRELLE Cloud Lip Treatment beauty ad case study
Beauty Proof Angle
Cosmetics / Lip treatment
Tests: overnight hydration and soft-lip desire
AURELIA SKIN review ad case study
Social Proof Angle
Skincare / Review creative
Tests: trust and comfort positioning
NOURVA gut health morning ritual ad case study
Ritual Angle
Wellness / Gut health
Tests: morning digestive routine positioning
SOMNIVA UGC-style ad case study
UGC-style Proof
Wellness / Creator-style
Tests: native routine credibility
FORGEFORM gym product ad case study
Performance Foundation
Fitness / Supplement routine
Tests: gym lifestyle and daily discipline positioning
Fit

Built for brands that want cleaner tests, not random creative.

Apex is for teams that want practical creative assets, clear testing logic, and honest process proof before anything goes live.

Good fit if...

  • You run paid social or plan to launch soon.
  • You need more static concepts to test every month.
  • You have a real product, offer, and brand assets.
  • You want competitor-informed creative, not random designs.

Not a fit if...

  • You need full ad account management.
  • You want fake results, fake reviews, or fake proof.
  • You are looking for a full brand identity project.
  • You need one-off pretty graphics with no testing goal.

Want this for your product?

Send your product page and current ad goal. We will map the first angles worth testing before you commit to a sprint.

Book a Creative Audit →
Engagements

Clear scope. No long lock-ins.

Every concept ships in 1:1, 4:5, and 9:16 with hook and copy variations. Pricing scales with creative volume.

Starter Sprint
one-time, from$500
A first test batch to find an angle that works.
  • 10 static concepts
  • 2 core angles tested
  • 1:1, 4:5 & 9:16 formats
  • 2 hook variations each
  • Light competitor research
  • First concepts in 24h
  • 1 round of revisions
Start a Sprint
Most popular
Growth Retainer
from$1,500/mo
Steady testing volume for scaling brands.
  • 25 static concepts / month
  • Full angle testing program
  • All formats + TikTok carousels
  • 3+ hook variations each
  • Ongoing competitor research
  • 24h concept turnaround per batch
  • 2 revision rounds per concept
Book a Creative Audit
Scale Retainer
from$2,800/mo
High-volume testing for established spenders.
  • 50 static concepts / month
  • High-volume static production
  • All formats + weekly research
  • Dedicated designer
  • Priority delivery queue
  • Unlimited reasonable revisions
Start Scaling
Studio Partner
Custom
Custom
A full creative pipeline as your partner.
  • Custom monthly volume
  • Dedicated creative pipeline
  • Static-to-video & UGC pipeline
  • Full creative direction
  • Direct line, priority on everything
Request a Quote

All plans include angle research and testing-ready exports. Retainers are month-to-month and can be paused or adjusted with notice.

FAQ

Questions, answered.

Do you run the ads too?
No, we focus on the creative. You get testing-ready files, and we work alongside your media buyer or in-house team to brief, read results, and iterate.
Do you write the copy?
Yes. Every concept comes with hook and copy variations built around the angle, so you can test the message and not only the design.
What about TikTok?
We design TikTok image and carousel concepts and static-style creative built for the platform. Proven static angles can then be extended into video or UGC scripts as a next step.
How fast is delivery?
First concepts land in 24 hours after kickoff, with ongoing batches delivered on a set weekly cadence.
What do you need from me to start?
Your brand, your offer, product details, and access to any existing reviews or brand assets. We handle the research and creative from there.
Start here

Let's find your winning angle.

Send us your brand, offer, competitors, and current ad goal. We will review your category and reply with the first static angles worth testing.

hello@apexstudiocreative.com
  • No obligation, no hard sell
  • A real read on your category
  • First angle ideas in the reply

Selected: General Creative Audit

Prefer email? Send the details to hello@apexstudiocreative.com.